05 dicembre 2014

Galbani brings a novelty in pre-sliced charcuterie: the Twin Tray.

Galbani enters the self-service charcuterie segment with a novel, proprietary product: the Twin Tray. The new format combines the different requirements of the two consumer types, thereby creating a new category that satisfies the taste for large, soft and fragrant slices while guaranteeing quantity, quality and freshness.
RobilantAssociati developed the identity of Galbani’s charcuterie range. The project highlights the product and its novelty and allows it to stand out on the shelf from its many competitors with an efficacious narration of its unique characteristics and exclusive benefits.
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