From a concept and software by RobilantAssociati, the Heineken Unlimited Edition is born: 60 million unique labels, generated by an algorithm that combines 1000 patterns designed ad hoc with the notes of the legendary UEFA Champions League hymn.
Company museums as a tool for connecting past, present and future. Robilant Associati is organising a seminar for companies dedicated to the topic of showcasing brand heritage.
A moment of discussion to reflect upon heritage as a driving force for innovation and not as a nostalgic memory. A workshop to explore the world of “business museums”: what are the types, objectives and potential of this communication tool that can connect the past to the present, in order to project the brand into the future.
Event held in collaboration with Museimpresa, the Italian association of business museums and archives, sponsored by Assolombarda and Confindustria.
Entry by invitation only. To register write to email@example.com
Piazza XXV Aprile, 8 Milano
9 May 2019 4:00 pm – 8:00 pm,
3:45 | WELCOME
4:00 | BRAND HERITAGE | Robilant Associati
4:10 | BUSINESS MUSEUMS| Francesca Appiani
4:20 | BEING OPEN TO THE PAST: HOW TO EDIT HISTORY. | Elisa Fulco
4:30 | ROUNDTABLE
Speakers: Marco Amato, Paolo Cavallo, Barbara Foglia, Laura Riboldi, Federica Rossi, Emanuele Sacerdote, Elisa Storace, Marta Tampieri.
6:15 | “NEWMUSEUM(S). STORIES OF COMPANY ARCHIVES AND MUSEUMS”. | Film screening. Directed by Francesca Molteni
7:00 | Aperitivo