Pan di Stelle - Temporary Corner

The extension of the Pan di Stelle range, with the introduction of some new references, required the creation of a moment for a closer, more exclusive encounter with consumers with the purpose of introducing them to the innovations of the offer. The purpose of the project was to implement an experential marketing process inside a retail format that is original and consistent with the brand, capable of “giving real life” to the Pan di Stelle brand and of moving the brand closer to its public of reference. The space is designed to favour the attainment of a series of specific objectives: to communicate the innovations, to make the range and segmentation of the offer known, to allow tasting and, last but not least, to communicate the merchandising, a real must for the Community of fans. A highly captivating full immersion in the cocoa sky of Pan di Stelle and in the numerous fantastic adventures that come to life inside it.