Pan di Stelle

From product to brand. Since 1987, Pan di Stelle has been the protagonist of an extraordinary evolution that has seen it change from being the name of a product to a Brand in its own right. This process has made it necessary to tell a story that is capable of embracing the entire system of offer, making the story of the brand more captivating and distinctive. The drawings transform what is seen into something else: the biscuit becomes a hot-air balloon, the cake is transformed into a mysterious satellite; the snack is a soft cloud. The copywriting activates curious games of very intellectual words; the question is always built around the specific plus point of the product and finds its answer in the illustrated representation. The definition of a Brand imagery that is systemic and proprietary, complete with its own language and grammar. The involvement of the consumer is high. The range can be extended without losing cohesiveness and at the same time gaining in expressive force.