BRANDON

Capturing the unexpressed

potential of places

to valorize Brand Talent

In a world where products are increasingly replaceable and consumers have become “actors”, legitimizing their disloyalty to brands, regaining loyalty requires building real relations and supplying real solutions. Brands need to find new places and ways to distinguish and express themselves and to get their ideas across clearly.

BrandOn is a project based on the relationship between the brand and the space it inhabits. Using this space innovatively and unconventionally can let the brand effectively redefine its relationship with people in a more interactive and engaging way.

RobilantAssociati, in partnership with Migliore+Servetto Architetti Associati
in Milan, offers a new service that -starting from Brand Talent and consistent with its values- helps companies identify the best ways to bring their brand closer to people, through: an original reinterpretation of available spaces; identification of unusual ways to personalize spaces with great experiential potential; appropriation of unusual spaces for brand expression.

Temporary stores, mono-brand retail shops, in-store activation, promotional events, trade fairs, corner shops, road shows, on-line shops, and brand blogging are just some of the ideal places for teaching, entertaining, participating, and personalizing, that must be consistently developed according to a clear, unambiguous brand message.

For more information about the service, please write to:
comunicazione@robilant.it
studio@miglioreservetto.com