Melini launches a new Chianti with the intent of highlighting and promoting its range on the large-scale distribution channel. The design denotes a totally new language which stands out from flat codes of the category.
The glass vessel gives a modern slant on the original “bell” bottle from the 19th century. An embossed “M”, repeated around the bottle, makes it unique and proprietary. The gothic style of the revamped trademark creates a more memorable sign in which the initial emerges to become iconic. The label expresses heritage: the sealing-wax on the side and the background script talk about the company’s great history.