Orlando Conserve

Orlando Tuna is a niche brand characterized by an extraordinary reputation for quality. Strengthened by its success, the Company decided to expand its range of activity to large department stores, expanding awareness of its products beyond only gourmet customers. However, expanding visibility in department stores required an adjustment to the visual codes in order to stand out in a crowded, complex, and competitive scenario.




The relaunch of Orlando Tuna aimed at redesigning the packaging that now occupies all available space like a real “total brand.”

To support and promote the Orlando product offer, the project aims to reinforce the family feeling between the references, highlighting the brand on each product and using it as a tool for a clear segmentation.


"L'arte dei maestri conservieri"