Pavesini

A recipe that’s unique, simple, light, always hits the spot, for every moment of the day … it’s always Pavesini time.

The new logo gets its iconicness from the past.

The new packaging becomes the expression of a typically “zen” cleanness and formal precision; the product is shown in all its simplicity inside a white circle, becoming the hypothetical hand of a clock. The logo spills over the front of pack edges creating more focus on the brand.

The new packaging becomes the expression of a typically “zen” cleanness and formal precision; the product is shown in all its simplicity inside a white circle, becoming the hypothetical hand of a clock. The logo spills over the front of pack edges creating more focus on the brand.

Special attention was paid to the single-portion: no longer a simple clear plastic container, but a more pleasing aesthetic object.

Also in the Cacao and Caffè versions ample room is left to the illustration of the pairings.

"The ideal snack at every hour"