SUNPOWER
BRIGHTER EVERY DAY
The new brand positioning portrays real innovation and incremental change where we can all make small improvements every day.
“Brighter every day” gives everyone the chance to make smart choices in terms of energy consumption, helping to shape a brighter future.
How can we visually interpret the idea of “brighter every day”?
Using a vibrant, brilliant visual language, capable of completely renewing
the way of communicating the brand.
BRIGHTER EVERYWHERE.
Flexibility, big headlines, bold text and a set of bright colours are the key pillars
of the visual language.
Together they help make communication vital and full of energy.
BE IMPACTFUL. EVERYDAY.
Colour becomes the signature of images.
BE YOU. EVERYDAY.
The key images portray people, spontaneous and vital,
who live everyday lives with energy and creativity.