Name, packaging, brand visual identity, international publicity campaign.
Robilant Associati has been chosen by the Spanish company Familia Torres to conceive the visual identity of Alta Luz, the first “cristalino” brandy, made in Barcelona.
The new spirit is the remarkable result of the 90 years of experience of the company’s spirits division, Juan Torres Master Distillers, in the perfection and innovation of the distilling art.
The surprising bottle celebrates the outstanding purity of this brandy, aged and masterfully carbon-filtered, filling the crystalline liquid with shining glints of light, while celebrating the richness of its deep, multifaceted flavour.
Light and purity of this crystalline brandy inspired and guided the entire creative process.
The creation began with the brand name – Alta Luz – and ended with the design of the “diamond” bottle, which visually enhances the transparency of the liquid and conceptually expresses the richness of the flavour and aromatic depth of the grapes, along with the notes that develop with age..
The work on the brand language, both on- and off-pack, so perfectly interpreted the brand values and the characteristics of the new product that the Company decided to use the key visual of the product and the presentation video created by the Agency as the publicity campaign for the international launch of the product, currently in Mexico and soon in other countries.
The Brand Visual Identity perfectly interprets the innovative nature of the distillate, in keeping with the long-standing expertise of the company, whose founder becomes a testimonial featured on the cameo-style seal.