The Company also relaunched a great classic cocktail: Martini with ice, or, Martini on the rocks. The project gives more force to Martini’s new positioning: “the stylish outlaw”, engaging with the tastes of a more assertive, more modern target audience. With Martini Rocks, Martini takes over exclusive possession of the name, now turned into a logo and presented with an edgy, rock style. The mother brand’s authority is such that it permits great freedom in seeking new visual solutions: the classic red disc becomes the “O” in rocks and the logo shifts vertically to give a more dynamic, unexpected effect. Martini’s customary joie di vivre is expressed with even greater force and freedom in this logo as it changes the rules without altering its proverbial stylishness.