We are a creative lab in the heart of Milan, the capital city of Italian Design. This is the place where brands are born, evolve, and change to successfully meet the fluid context of the modern scenario, while keeping the focus on their own identity. In our method, strategy and design work always together, in order to create customized solutions and give companies every tool they need to express their uniqueness.
Maurizio di Robilant
President and Founder
““The talent of a brand is an incontrovertible truth that becomes foundation and inspires the actions of a Company.””
After a stint in New York with Massimo Vignelli, in 1984 he returned to Milan where he founded Italy's first branding agency. Under his guidance, the company prospered, becoming a cutting-edge consultancy that never lost its original spirit of a creative workshop. Maurizio has supported strengthening the Italy brand, which in 2014 led to the establishment of the Fondazione Italia Patria della Bellezza.
General Manager, Creative Director
“Think true, design true.”
Roger has solid experience in all-around branding with a special focus on brand identity, packaging design, retail branding, and innovation strategy. A skilled expert on consumers and their behavior, Roger is a speaker at many conferences and conventions. His role combines the firm’s managerial and organizational direction with creative supervision of projects.
“Every project is a tailor-made process.”
The firm’s long-established creative soul. During his career, he has coordinated works with a national and international reach, handling both strategic and creative content in a variety of categories: automotive, food, mass market and luxury, wine and spirits. His sharp focus on new product development projects is extremely important.
After lengthy experience in London, Angelo took over strategic and creative direction of the corporate branding area. His rare talent in crystallizing design and strategy led him to manage branding projects, especially for companies with an international reach. He also heads RobilantAssociati’s corporate social responsibility activities.
“Involvement as a tool. Meaning as a goal. Surprise as a result.”
After receiving his diploma from the Istituto Europeo di Design, he joined the RobilantAssociati team as an intern and now is creative director. During his career, he first handled corporate identity projects, then specialized in brand and packaging design, particularly brand advertising, with a focus on developing new brand expressive modalities through videos and workshops.
“Branding is the connection between a company’s soul and people’s emotions.”
A graduate in Communication Design from Milan Polytechnic, he joined Robilant in 2003 and has worked his way up through the ranks until his current post as Creative Director. An expert in Spirits and the market for Premium goods, not to mention the Food&Wine industry, he is increasingly interested in new brand communication technologies and media. He also lectures in Branding in his capacity as Guest Professor on courses and Master’s degrees at the Scuola Politecnica di Design and the Domus Academy.
Administrative Director and Human Resources manager
“Brand is about awareness, self confidence and happiness of involved people.”
Silvia is the head of RobilantAssociati’s Human Resources department. She coordinates and promotes training programs, ensuring that the work environment cultivates every employee’s potential and expression of talent. She also heads all the company’s administrative activities.
A multidisciplinary creative hub
Our team includes more than 95 brand and design professionals. Expert advisors and young talent with design training, but different backgrounds and vertical skills. Within this flexible, modular hub, the work teams are set up based on the client’s characteristics and needs. Disciplines converge, cultures meet, categories blend, the most innovative skills interact with the time-tested profession, to design multi-channel brand experiences that are always original and never standardized.
the culture of uniqueness and resist conformity.
We promote a culture of corporate uniqueness and resist conformity.
A participatory creative process rather than stale or pre-packaged solutions.
Thanks to that approach, each project comes from listening closely to clients and keeping them team fully involved.
This guarantees solutions that are never imposed from outside, but rather something the company can closely identify with.
A collaboration that leads to creating long-lasting ties and makes us being a real partner for each company.