A collection of short thoughts on Brand, consumption, purchases, consumers. To start laying the foundations today for what we would like to happen tomorrow.
The programming on RTL 102.5 supplements that on Radio Radio and the Out of Home programming in the main Italian cities, including Milan, Rome and Turin, with posters, maxi walls, tram and taxi panels, all signed by our team.
The campaign is the vehicle for the new positioning of the Brand. The tagline “If it’s home, it’s Casa.it” emphasizes the word ‘home’ (casa = home) both aurally and visually, as well as the role of Casa.it as the Match-Maker of Homes, bringing together the right people with the right properties.
The creative approach puts subjectivity at the center: Casa.it is not just about one home but many; a home for each user, a home for everyone.