A collection of short thoughts on Brand, consumption, purchases, consumers. To start laying the foundations today for what we would like to happen tomorrow.
Il Sole 24 ORE, in partnership with the publications GDO Week and Mark Up, presents the annual Consumer & Retail Summit.
The conditions upon which the retail world is based have changed. With the advent of technology, customer expectations are keeping pace with the speed of digital progress; increasingly, consumers are the protagonists of the purchasing experience: the 4.0 era is creating new roles.
RobilantAssociati is the event’s Main Sponsor. During the summit, Roger Botti, General Manager and Creative Director of Robilant Associati, will present an analysis of the topic ‘Brands in the era of experience’.