Aqua is one of the most successful mineral water brands in Russia.  The relaunch wants to give more lustre to the brand identity, making it more modern, trendy, up-to-date and increase its perception as a modern, dynamic product. The project involved the shape of the bottle and visual identity clearly focused on expressing the purity and freshness of the water by playing the “transparency” card. The slender, slightly curvy bottle conveys an idea of fitness, wellbeing, and lightness. The soft elements in bas-relief on the bottle contrast with the sharp mountain peaks portrayed on the label. The distinction between the sparkling and still versions is made through simple and effective use of a deeper blue colour.

"Expression of purity"