Cantine Ferrari

We’ve been at the side of the famous Trentino winery since the 1990s, handling multiple institutional and product identity projects, as well as events, classic and innovative retail formats, and communication.

The long-time collaboration began with an initial strategy and positioning project. The Italian art of living, identified as the distinctive talent that characterizes the company’s way of being and doing, became a guide for every activity, permeating the design of the entire brand experience on the Italian and international market.

From brand rejuvenation to defining an image for all products and organizing the various lines in the portfolio, through press campaigns and corporate videos, to designing the spaces: at Vinitaly, EXPOMilano 2015, and ending with the new “Spazio Bollicine” at the airports in Rome, Milan Linate, and Malpensa.

"The identifying pattern, geometric repetition of the F, creates a break in the category. Unprecedented memorability."