In line with the new positioning and development strategies – Chicco as the only brand that supplies a complete portfolio of children’s products – the company has chosen to make itself over with a restyling that has involved the entire packaging system.

The logo is more modern and dynamic, and expresses the brand’s key values (spontaneity, safety, and growth), while at the same time maintaining its own powerfully rooted identity, synonymous with quality.

The new packaging system has the proper balance between design and communication to mothers, with information such as age bracket, product name, and “reason why” in the foreground on the packages and the product absolutely central and sublimated through the style of its representation.

"A faithful partner supporting mothers during child’s growth"