Milan’s cathedral,
historically part of the brand,
is redesigned and incorporated
into the brand initial.
An iconic synthesis of the new visual identity.

The brand is solid, immediate and direct.
Confident to the point of becoming an expressive visual brand language resulting from the creative and proud use of the logotype.

The photographic language celebrates the relationship with the public and the object, rather than the object itself.
Out of focus, depth, textural surfaces. Everything conveys moments, not machines.

Faema is positioned in the B2C segment with Faemina.
The identity of the parent brand is the inspiration for an ad hoc expressive language,
with a dedicated colour palette and a distinctive photographic style.

The 3D video and photo shoot celebrate the beauty of Faemina.
The emphasis is on the sensory sphere, enhancing the machine’s design and scope for customisation.

The brand language comes to life on the ecommerce website, which introduces and tells the story of the two worlds of Faema: home and professional.