In such a dynamic and significant context, FIAT group has decided to put our seal on what they have finished so far, as well as overhaul their logo, a tangible symbol of their relaunch toward future challenges. The new symbol wants to be the exemplar representation of the mission of one Italian brand that has been building good cars for over 100 years by matching together style, affordability and possibility to guarantee a daily better life.

Strong yet essential, the new logo represents “continuity with change,” a sign of the past re-examined from a contemporary point of view that clearly expresses today’s Fiat, a brand logo reaching toward tomorrow’s challenges yet, at the same time, proud of its historic identity.