Illyquore is the new product from the house of illy, created in collaboration with Campari. It comes from a respected brand for Italian coffee-based liqueurs and represents an excellent alternative to other products “Made in Italy,” the most renowned international brands in the alcohol sector dedicated to typically more creative types of consumption. The name “illyquore” was created out of the fusion of “illy” with the term “liquore” (“liqueur”), creating an original word play and the “YQ” letter pair that introduces an element of personality. The precision of the bottle’s lines is mitigated by the soft, sinuous “S” shaped incision on the glass that evokes the harmonious balance of the illy aroma. The bottle’s coffee-black uniform, aside from protecting the contents from light, communicates the drink’s velvety, satisfying experience, and lends a fascinating touch of mystery. The red evokes the universe of illy values, linking it with notes of taste and passion, while the silver expresses modernity, prestige, and contemporary quality. The image expresses the unmistakable experience of “illyquore,” a feeling that involves all the senses.