Italcementi Group

In branding terms, this project can be summed up in one phrase: “FROM GREY TO COLORS.” With i.nova, an absolutely new expressive style was introduced to the world of construction materials, perfectly expressing the talent of the Italcementi Group: creation of technical innovation that can dialogue with the real needs of the market in a clear, direct, accessible, and helpful way.

Imagine an expressive method that can express the idea of product innovation, shattering the classic codes of business communication: this was the origin of i.nova, the new product range platform of the Italcementi Group. Italcementi’s product range was reorganized based on classifying products into 11 “families,” defined according to performance. Each of them was identified through a modular system that ensures an organized hierarchy of information.

"A decision with a strong impact that revolutionizes the sector"