Lavazza Tierra

Lavazza ¬°TIERRA! was born in 2002 from a social responsibility project that aimed to improve the social and environmental conditions and production techniques of several communities of coffee producers.

The result is a striking visual identity that through colour illustrates the breadth and the different personality facets of the selection. Thanks to a clean structure and the metallicised finishes of the package, the value of the line is conveyed: the high-quality blend meant for professionals.

"The mark of aroma "