The restyling starts with the brand’s founding values: the purity of high-altitude sources, unspoilt nature, the regenerating power of the glaciers, and highlights them by using an icy white, a novel colour code for this category which makes the brand more distinctive. The logo stands out against an area of total silence, imbuing the brand with greater prestige. The logochart regains possession of its originality, starting with its time-honoured font, but creating a new balance. A more modern typographic style re-establishes harmonious proportions between the letters and their weight/volume. The green tab is made bigger and more characteristic, in keeping with the L and A which contain the brand. The green shifts towards darker, less commonly exploited shades, giving it greater depth and elegance.