A historic Italian brand, Perugina was founded at the beginning of the last century as an artisan laboratory for the production of confetti and has established itself over the years as a leader in the chocolate world. The intervention aims to bring the mother brand back to its leading role and guarantor of quality and art pastry. At the same time, we want to define a branded language that can be flexibly declined on the various lines and on the various sales channels. The project puts the brand’s history and awareness back to the center, giving back to the brand all its authority within a dynamic and fast-growing market. An evolutionary step that reinforces the iconicity of all time and restores newness to the brand.