The brand reasserts the historical beauty of its products in a more contemporary style. The finely carved details are conserved as a testament to the company’s excellence in craftsmanship, but are reinterpreted in a lighter manner to highlight the innovative orientation that characterizes the enterprise. The trademark becomes more than a mere static graphic, it gains materiality, three-dimensionality. It adapts to the surface and joins proactively with the surrounding elements and with various photographic styles. It is imbued with a fully contemporary life, engaging in versatile and harmonious interchange with a palette of recurring identity elements. The outcome is a more ‘heroic’ and authoritative presence, a more dynamic image, yet one that continues to evoke a sense of sobriety and refinement.