THE E-BOUTIQUE WEBSITE
The new website is perfectly consistent with the new brand positioning, identity and tone of voice. A lavish narrative section suitably highlights the company’s impressive history, focusing on the tailored quality of the product, the manufacturing excellence and the exclusivity of projects and services, thus fostering the awareness of a brand with a distinguished past that is, however, unfamiliar to the general public. The creation of a holistic storytelling approach integrates and harmonises the company’s two sides (Home and Hospitality) with a narrative specially designed for its two audiences: B2B and B2C. Alongside the editorial section, there’s the modernity and accessibility offered by the e-shop that, thanks to its formal, streamlined design, makes the most of the products and their features and makes the process of navigating, selecting and buying a pleasant experience for users… as if they were standing in a real Rivolta Carmignani boutique.