Stolichnaya, the original Russian Premium Vodka, launches RED, a new product for the Greek market. With a lower alcoholic strength compared to traditional vodkas and an accessible price positioning, RED corresponds to new consumer choices appropriate to the current, problematic economy.


The project aims to define a distinctive product image that will distinguish RED from Stolichnaya’s other vodkas, with a visual identity and naming specifically designed to accommodate any possible range extensions.  The product’s identity centres around one of the brand’s main equity elements: a large “S” coils around the silhouette of the bottle to create a feeling of depth and three-dimensionality. Its graceful curves and soft look perfectly convey a number of the product’s sensory characteristics.