The “Life Network” project responds to the need to transfer to a visual level the evolution, in terms of innovation, transparency, and change, undertaken by Telecom Italia. A Company that made the history of communication in Italy and that now moves in a new direction, more human and relational, shifting from a simple manager of fixed and mobile telephony to a company that is the symbol of communication between individuals, thanks to services that are simple and accessible in daily life.

The straight line, that till then characterized the image of Telecom Italia, becomes dynamic. Now considered rigid and obsolete, the line assumes a sinuous, soft connotation and become animated, meeting other lines and creating crossing points. The same line, simple and thin in some applications, immediately evolves into a luminous trail within photographic images and in a material sign in other applications used for events and sponsorships.

"Innovation starts with the simplest ideas"