11 September 2025

Do "big ideas" really start big?

We’re all searching for the Big Idea.
The mantra of our times: the promise of an idea that can change the world, disrupt the market, deliver instant success.

But the truth is, great ideas don’t arrive fully formed. They start small. Tiny. Timid. Imperfect. Messy.

To grow, they need to get messy, be handled, broken, and rebuilt. They must survive the crucible of doubt, hard work, and care.

In the end, a good idea only becomes a great idea when someone recognizes it, has the courage to believe in it, and the patience to nurture it.

A new episode of ROB is out now.