Birra Messina
Sicilian proudness
From a regional beer to a national brand. All the richness of the Sicilian imaginary in the visual identity that relaunches Birra Messina, which goes beyond the borders of the "Stretto" and conquers the whole of Italy. The brand visual identity project is a celebration of the city and the island: a tribute to its rich history, elegant culture, and intense colours. The relaunch of the brand on the national market was the occasion for the design of a new bottle shape, iconic, contemporary, typical but modern, both for the historic product and for the brand new creation Birra Messina Cristalli di Sale.