Faema Film 2025

I'm a Barista

Disrupting perspectives by celebrating baristas in Faema's latest spot.

Faema has long been trusted by expert baristas for its ability to balance operational precision with creative freedom. We have translated this heritage into a modern, cosmopolitan brand expression, elevating Faema into a cultural symbol for the global community of coffee lovers.

Created to celebrate the brand’s 80th anniversary, the campaign mirrors the storytelling dynamics of blogs and social media, portraying real baristas in their daily lives - from opening their coffee shops, to engaging with customers, to closing their day - always driven by passion and the pursuit of excellence in their work.

This authentic approach positions Faema not only as a supplier, but as a partner who truly understands and celebrates the professionalism of the barista - ultimately enriching the consumer’s experience, as they recognize the true value of coffee enjoyed in a venue served by Faema.