Filippo Berio

Since 1867, the excellence of Italian olive oil.

Born in Lucca, the brand is now an international benchmark thanks to the quality, authenticity, and passion that have distinguished it for over 150 years. As an ambassador of the authentic taste of Italian olive oil, it combines experience and innovation to bring Mediterranean excellence to the world.

The new brand identity

For Filippo Berio, we created a new visual system that unifies international markets under a single, clear, and coherent graphic identity. The project was born from the need to preserve the brand’s heritage - over 150 years of history, quality, and Italian passion - transforming it into a more contemporary, organized, and easily recognizable language.

The new label

We simplified the historical elements, using clean lines and refined details to improve readability and shelf impact. The result is a global identity that enhances Filippo Berio’s heritage in a modern, authentic, and recognizable style.

AN OLIVE OIL FOR EVERY MOMENT

The unification of the different labels was achieved through the introduction of a new element, called the “Label in the Label,” which facilitates navigation and allows differentiation of the various types of olive oil. This element also serves as a visual support for videos and images, showcasing each product in a distinctive way.

A CONTEMPORARY TAKE ON TRADITION

Filippo Berio’s essence lies in its deep connection to Tuscany and Italy. Every carefully selected olive tells the story of a centuries-old tradition defined by passion, quality, and attention to detail. This artisanal approach is reflected in the brand itself, which conveys Italian authenticity and excellence through its refreshed color palette and modern graphic elements.