Flora Lisa

A captivating Pinot Grigio for the US.

In a market saturated with stereotypes and clichés, Robilant crafts an identity that is rooted in the Italian imaginary, adored abroad. Drawing on the allure of the Italian renaissance and the iconic value of femininity, the brand story shows a classic muse on the background of an enchanting traditional Italian garden, an imagery that informs all touchpoints with delicacy and refinement.

Naturalness is enhanced by the presence of craft paper and natural colors, with the delicate intervention of a satin gold foil.

Very elegant yet powerful, the verdant muse of Flora Lisa highlights the organic provenance of the grape and the sophisticated herbaceous flavor profile, reprised in watermarked textures.