LaCimbali Supera
Branding, Launch Video, Website & Interactive Configurator
Robilant has created the naming and visual identity for LaCimbali’s new fully-automatic machine designed for restaurants, hotels, convenience stores, service stations, and airports: ‘Supera’ (meaning one that overcomes or surpasses in Italian), a name that already promises to redefine the category.
The Agency started from the concept-claim “Beyond desire”, highlighting the machine’s ability to meet, and even anticipate, the expectations of its users, whether that’s the chain/shop manager or, most importantly, the end consumer. A consumer who would hardly expect a cup quality comparable to that of a barista using a professional machine.
The visual approach chosen to express this capability was to craft a highly dynamic language through 3D animation, marked by rapid camera movements and sudden pauses on iconic details: the machine’s sleek lines, the advanced UX of its interactive display, the significantly enhanced coffee groups and the two-ways milk system, or even the automatic cleaning system. The sequence culminates in the surprised, delighted expressions of consumers enjoying beverages selected from a remarkably enriched menu.
From the digital production of the video assets, we moved on to the development of the dedicated website, which includes an interactive configurator. From the information architecture to the layout and all content, we refined every detail to deliver a seamless and immersive experience.
Using these same assets, we then created a print-ready folder, demonstrating an extremely coherent phygital ecosystem designed to populate every brand touchpoint.
To complete the journey, the very same materials and content were transformed into an immersive trade-show experience for the product launch.