Completely redesigned bull results at the same time proud and sophisticated interpreter of the passion and powerful communicative verve of Iberians.

Colors are the other tool, strengthened and renewed: "Original", the progenitor, re-defines its passionate identity in red, while tone-on-tone black acts as a counterbalance in the Reserva

A rich palette declines all the other variants in a clear and consistent way; all resulting in a fresh and renewed architecture of the offer, for an immediate decoding.

The bull integrates with the logotype
entirely redesigned by hand
generating a “brand block”
with a strong visual impact.