Schesir

Respect my nature - adv 2026

A grand comeback to redefine the paradigms of pet nutrition.
Starting June 1st, 2026, Schesir returned on air with a massive communication campaign that marks a true strategic turning point for the brand, aimed at relaunching its leadership in the natural pet nutrition segment.

We started from a first-person payoff: "Respect my nature". Not a claim about the product, but a statement of intent. Schesir chooses to stand by cats. To give them a voice. To acknowledge the nature of every feline: true, deep, non-negotiable.

"Respect my nature"
is not a request.
It is a declaration.

Mealtime is not a routine gesture. It is the heart of the relationship between a cat and its human. A daily dialogue made of glances, anticipation, expectations.
That is why we chose to tell this very moment. To portray it as it truly is: a conversation between two subjects, each with their own truth. On one side, a cat asserting its identity; on the other, a human eager to do the right thing, showing - in the bowl - their love for the animal.

And it is here that Schesir reminds us that love alone is not enough.

Respect for animals is also demonstrated through production choices. Robilant and Schesir produced this commercial entirely using AI, because no animal should ever be exploited or mistreated - least of all for commercial purposes.