SECO
Endless ways to the future
Every day, technology re-writes the definition of ‘future’ in our vocabularies.
A meaning that constantly changes, following our expectations, our desires and, sometimes, our dreams.
This is why we need new words to simplify, facilitate, disintermediate and connect us with our tomorrow.
It is exactly what we expect from technology: a world of opportunities.
Simpler. More accessible. Smarter ;)
THE COMPREHENSIVE NATURE OF THE SYMBOLS AND THE SUCCESSION OF SOLIDS AND VOIDS THROUGH THE USE OF SIMPLE SHAPES FACILITATES THE IMMEDIATE MEMORISATION AND ASSOCIATION BETWEEN THE ICONS AND SERVICES.
THE BRAND IDENTITY IS BASED ON THE USE OF TWO CONTRASTING COLOURS, BLACK AND WHITE, WITH A TOUCH OF RED. THIS CHOICE WAS MADE TO REDUCE CARBON FOOTPRINT BY ACTIVATING THE SMALLEST POSSIBLE NUMBER OF DISPLAY LEDs AND DIMINISHING THE USE OF INK IN PRINTING, MAKING HARD COPIES EASIER TO RECYCLE.
"Endless ways to branding"