The Z becomes a brand, an icon, a sign of identity.
The beginning of a fascinating journey into the most contemporary Italian world.

Black on the outside and shiny on the inside, the label is a mask to be removed as in Venetian party. A window to open towards an exciting journey in the Italian art of living.

The labels reveal a collection of artworks: transposition on the canvas of the notes and organoleptic composition of each wine.

B2B tools go digital. The brand guidelines are developed on an agile website that is easy to use and share.

The website is designed to offer the user an immersive experience: the navigation is a playful disclosure of the contents.

As a true game changer, the Vinitaly stand also offers an immersive, engaging and unexpected experience, with mirrors, screens, and projections that attract the eye and lead into an unexpected world.